Iconic

I found myself watching an interesting Andy Warhol film for the South Bank Show this evening. Everyone knows the work of Warhol, his pieces based on iconic imagery have become some what iconic themselves. It was really intreguing though to see more about how he approached his work, he was a really interesting character. There was a part of the show that looked at one of Warhol's most famous pieces - the campbell's soup painting. It was said in the show that 'he believed packaging was more important that what is inside' which as a graphic designer I found really interesting - if the packaging and branding is done well and becomes well known - does it really matter about the quality of the product inside? After all it doesnt seems like the most interesting thing to paint - a tin of soup - but its not about what it is exactly for Andy Warhol, its about the underlying message or story that the image holds there is always a back story to his works and campbell's soup is iconic - its an item everyone has without even thinking about it.