The Graphic Design Company Good Creative recently set us a brief for a new, all natural fruit juice product called Kate's Fruit Potions. We were asked to brand and package this new juice product, aimed at children but also should catch the eye of parents looking for a healthy choice to give their kids. We were to take into account that 'Kate' was a mother who felt that there were no products on the current market that she would give to her child, she wanted to create something natural that she would happily allow her child to drink, she is a concerned mother who has developed this product for this reason.

My outcome used trees (the source of the ingredients) as quirky characters, each reflective of the flavour. The fruit growing on the trees bubbled up to relate to the potion name and the other language on the label also exaggerated this theme. I created 4 ads that showed the trees as a packed forest, showing that each drink is crammed 'full of goodness'. My point of sale is a large cardboard version of the tree characters that would be placed around the supermarket, they have pouches that the juice bottle would sit in so that the children could 'pick' the juice from the tree.

Semester 2 - Assignment 1 & 2

For the first assignment of this semester we were asked to take a learning style test to help us better understand how each individual within our group works. The different learning style modes were Activist, Theorist, Reflector and Pragmatist.

I scored high as a Pragmatist. Low as a Reflector and moderate in Activist and Theorist. I think this is pretty accurate as I scored low as a reflector and I am the kind of person that once something is finished I want to get on with things and get stuck into the next task rather that contemplate the previous. I also agree that I have Pragmatic qualities as I do like to consider how things will work out in the end, I do find myself thinking is it worth pursuing an idea that might not work?

We then had to try and guess how our team mates scored and what kind of learning style they dominate with. Generally, our team done well at guessing other people learning styles. A few people in our group however guesses that I was a reflector, which I found interesting as I scored lowest in this. Our team results were varied and we have a relatively multi-modal team the results are as followed -

Me- Pragmatist
Karen- Theorist
Connie-Reflector
Ailsa- Reflector
Graeme- Activist
Jennifer- Reflector
David- Activist

For the second Assignment we were asked to research into what a Post Consumer was and create a profile poster for a typical post consumer. We decided the typical post consumer would be 30+, a person who is middle class, has experienced a good life so far in terms of material possessions but is looking for something to make them happy that is not money based.